»How we met« microsite
In April 2009 Esprit opened a store in Santa Monica. To celebrate its return to the west coast, and to honor their founders Susie and Doug (who met hitchhiking) they launched the »How we met« contest. Customers were asked to share the story of how they met their favorite person. The winning couple (who met sitting next to each other on a plane) enjoyed a trip to Europe – in perfect timing for their honeymoon!